SLIDE 3: How Acquired Technology Fits the Thesis
BUILDING CREATOROS THROUGH STRATEGIC ACQUISITION
Portfolio Technology Overview
┌─────────────────────────────┐
│ CreatorOS │
│ Unified Platform Layer │
└──────────────┬──────────────┘
│
┌───────────────────────────────┼───────────────────────────────┐
│ │ │
▼ ▼ ▼
┌───────────────────┐ ┌───────────────────┐ ┌───────────────────┐
│ MIRAGE │ │ IMPRESSIVE/SKAILED │ │ ZUTI DIGITAL │
│ ─────────────── │ │ ─────────────── │ │ ─────────────── │
│ Pillar 1: CREATORS│ │ Pillar 2: TECHNOLOGY│ │Pillar 3: BRANDS │
│ │ │ │ │ │
│ • Content CRM │ │ • Programmatic SEO │ │ • SEOHero │
│ • Distribution │ │ • Smart Links │ │ • Redirect Mapper │
│ • Pro Tap (DRM) │ │ • Rocket Indexer │ │ • Analytics Stack │
│ • Creator Network │ │ • Precision Rank │ │ • GTM/GA4 Infra │
└───────────────────┘ └───────────────────┘ └───────────────────┘
Company-by-Company Technology Analysis
Impressive/Skailed — Revenue-Generating SaaS Platform
| Technology Asset | Current State | Integration Value |
|---|---|---|
| Programmatic SEO | Production SaaS | Automated commerce optimization |
| Smart Links | Production (Shopify app) | Internal linking automation |
| Rocket Indexer | Production | Bulk indexation infrastructure |
| Precision Rank | Production | Keyword monitoring system |
Fit Score: 9/10 — Genuine recurring SaaS revenue, proven product-market fit, strongest technology story
Key Metrics:
- Case study: 0 → 6,700 monthly traffic in 8 weeks (Zanui)
- $2K-$6K/month per client SaaS pricing
- API integrations: GSC, GA4, Shopify
- APAC Search Awards 2024 finalist (credibility proof point)
Why Lead With Skailed: Revenue-generating SaaS products provide immediate credibility and demonstrate proven technology capability before building CreatorOS.
Mirage Digital — Creator Infrastructure
| Technology Asset | Current State | Integration Value |
|---|---|---|
| Content CRM | In development (Summer 2025) | Core creator management for CreatorOS |
| Distribution Engine | Operational | Multi-platform syndication infrastructure |
| Pro Tap (DRM) | Active subsidiary | Rights management layer for all creators |
| Creator Network | 300+ partners | Pilot user base for platform development |
Fit Score: 9/10 — Direct alignment with Pillar 1, real technology IP
Key Metrics:
- 4B+ views, 20M+ subscribers, 10K+ hours content
- 99% creator retention on 50/50 revenue shares
- Platform partnerships: Snapchat, Samsung TV, Roku
Zuti Digital — Brand Intelligence
| Technology Asset | Current State | Integration Value |
|---|---|---|
| SEOHero | Proprietary tool | SEO automation for brand clients |
| Redirect Mapper | Proprietary tool | Technical SEO management |
| Analytics Infrastructure | Client deployments | GA4, GTM, Looker expertise |
| Automation Workflows | Production | Zapier integrations, reporting |
Fit Score: 7/10 — Strong Pillar 3 alignment, technology is service-embedded
Key Metrics:
- +245% YoY revenue growth (3-month average across 26 clients)
- +68% YoY ROAS improvement
- Luxury brand portfolio: Chanel, Gucci, Coach, etc.
Technology Synergy Matrix
| Capability | Mirage | Skailed | Zuti | Combined Value |
|---|---|---|---|---|
| Creator Management | ✅ | - | - | Creator CRM foundation |
| Content Distribution | ✅ | - | - | Multi-platform syndication |
| Rights Management | ✅ | - | - | DRM for all portfolio |
| SEO Automation | - | ✅ | ✅ | Commerce optimization |
| Performance Analytics | - | ✅ | ✅ | Unified reporting |
| E-commerce Tools | - | ✅ | - | Creator merch support |
| Brand Intelligence | - | - | ✅ | Advertiser insights |
Integration Roadmap
Phase 1: Connect (Months 1-6)
- Establish shared data layer
- API integrations between portfolio companies
- Single sign-on infrastructure
Phase 2: Unify (Months 6-12)
- CreatorOS dashboard MVP
- Cross-portfolio analytics
- Shared CRM deployment
Phase 3: Automate (Months 12-18)
- AI-powered insights across portfolio
- Automated cross-selling
- Unified creator onboarding
Supporting Documentation: Company Analyses