Mirage Company Deck - Summary
Document Metadata
- Type: Executive Summary / M&A Materials
- Company: Mirage Digital LLC
- Date: January 2025
- Investment Banker: Digital Media Capital Advisors
- Classification: Confidential
Executive Summary
Mirage Digital is a next-generation digital content studio specializing in content syndication and monetization. Core competency lies in repurposing and distributing digital content across multiple platforms to generate perpetual revenue streams.
Leadership Team
| Name | Role | Background |
|---|---|---|
| Griffin Haddrill | Co-Founder | Founded VRTCL (TikTok influencer marketing), 9 years artist management at Dark Roast |
| Robin Bigge | Co-CEO, Director of Partnerships | 8 years project management & marketing |
| John Littell | Co-CEO, Director of Content | 6 years digital content, former America's Funniest Home Videos |
Core Competencies
1. OTT, FAST & AVOD Distribution
- AVOD: Ad-Supported Video On Demand
- FAST: Free Ad-Supported Television (24/7 channels)
- OTT Market: $202.5B (2022) → $434.5B projected (2027), ~23% YoY growth
2. Platform Partnerships
| Partner | Type | 2025 PACV | 2026 PACV |
|---|---|---|---|
| ACTVE | FAST/OTT | $120K | $300K |
| Taboola | Web Publishing | $200K | $450K |
| Foundation | FAST/OTT | $35K | $75K |
| Giant | FAST/OTT | $25K | $55K |
| Future Today | FAST/OTT | $10K | $45K |
3. Snapchat Partnership
- One of the leading Snapchat content partners
- Primary publishing house and feedback partner
- Pilot program access before other partners
- Snap Star program onboarding
4. Content Portfolio
- 10,000+ hours of programmable content
- 20+ content verticals: Food, Automotive, Family, ESports, Podcasts, Human Interest, Home
- Notable partnerships: Team Liquid, Evo Magazine, Soft White Underbelly, Celebrity Poker Tour
5. Creator Network
- 300+ creator partners
- Long-term 50/50 revenue share arrangements
- 99% retention rate
- Notable creators: REACT (27M followers), Stiff Socks (3.2M), Devour Power (7.1M)
Key Statistics
| Metric | Value |
|---|---|
| Total Views | 4 Billion+ |
| Subscribers | 20M+ |
| Minutes Watched | 1 Billion+ |
| Average Age Demo | 16-32 |
| Content Library | 10,000+ hours |
| Content Verticals | 20+ |
Proprietary Technology
Custom CRM (Operational Summer 2025):
- Reporting
- Creator Tracking / Usage
- Media Tracking
- Workflow Management
- Release Calendar
Financial Summary
| Year | Revenue | EBITDA | EBITDA Margin |
|---|---|---|---|
| 2022A | $1.67M | $1.18M | 70.66% |
| 2023A | $1.30M | $368K | 28.27% |
| 2024A | $1.67M | $822K | 49.09% |
| 2025E | $2.86M | $1.45M | 50.50% |
| 2026E | $4.79M | $2.43M | 50.82% |
| 2027E | $6.81M | $3.41M | 50.08% |
Q1 2025 vs Q1 2024: 92% EBITDA growth
Revenue Streams
- FAST/OTT Distribution
- Direct Brand Sales
- Web Syndication
- Digital Rights Management (DRM)
Growth Opportunities
- Branded Content Sales - Untapped revenue stream
- Web Syndication - 100+ platforms identified, 30 priority targets
- Facebook & YouTube - Underutilized platforms with monetization potential
- Digital Rights Management (DRM) - Via subsidiary Pro Tap
- Content Marketplace - Shoppable content licensing platform
Owned IP & Originals
- 100+ original titles ready for pilots
- Notable concepts: "Quiet Corner" (trademark active), "Underrated" (pending sale)
- Production partners include United Talent Agency
Strategic Fit for Sixth Wall
Technology Assets:
- Proprietary CRM for content management
- Multi-platform distribution infrastructure
- Creator rights management systems
- DRM subsidiary (Pro Tap)
Ecosystem Value:
- Distribution network across OTT, FAST, Social platforms
- Creator relationships and content library
- Young demographic audience (16-32)
- Content monetization expertise