Sixth Wall Project Brief - Summary
Document Metadata
- Type: Email Thread / Project Brief
- From: Lance Pillersdorf (lance@sixthwallholdings.com), Frank Weil (frank@sixthwallholdings.com)
- To: Charles Sims (charles@skafldstudio.com), Mike Belloli
- Date: December 12, 2025
- Classification: Confidential
Executive Summary
Sixth Wall Holdings is a holding company focused on the creator ecosystem, combining technology and service components. They are in advanced conversations with Private Equity and need to strengthen their technology thesis for the investment committee.
The Ask
Deliverable: 4-5 slides for PE pitch deck covering:
- Clearer POV on Tech Thesis - Specific positioning on technology strategy
- Creator Ecosystem Tech Needs - What technology gaps exist in the creator economy
- Acquired Tech Fit - How current/incoming technology aligns with thesis
- Target Company Tech - How companies under discussion fit the strategy
- Gap Analysis - What technologies need to be bought, assembled, or built (client-facing + operational)
Target Audience
- PE Investment Committee / Partners
Target Companies Under LOI
| Company | Website | Focus |
|---|---|---|
| Zuti Digital | https://zutidigital.com/ | Digital Marketing Agency |
| Mirage | https://www.mirage.video/ | Content Syndication |
| Impressive | https://impressive.com.au/ | SEO/Marketing Agency |
Companies in Discussions (No LOI)
- Influencer Intelligence Data Platform
- Celebrity Brand Agency
Attached Materials
- Current Tech POV Slides (referenced)
- Zuti overview (with tech)
- Impressive overview (with tech)
- Mirage overview
- Current Deck (Canva link referenced)
Key Insight
The PE firm wants deeper specificity on technology - not just what they're acquiring, but how it creates a flywheel to address creator and brand needs comprehensively.